(Download) "Enlisting Madison Avenue" by Todd C. Helmus, Christopher Paul & Russell W. Glenn ~ Book PDF Kindle ePub Free

eBook details

Title: Enlisting Madison Avenue
Author : Todd C. Helmus, Christopher Paul & Russell W. Glenn
Release Date : January 16, 2007
Genre: Politics & Current Events,Books,
Pages : * pages
Size : 2836 KB

Description

In extracting lessons from business practices and adapting them to U.S. military efforts, the authors propose a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.